Instagram

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Third of UK parents prioritise “instagrammability” when booking family holidays
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Social media-inspired tourism is set to hit record heights, with Forbes listing “instagrammability” as a key travel trend for 2019. And whilst it might not be a surprise that some 40 per cent of millennials choose their destinations based on capturing that all-important snapshot (earthsattractions.com), it seems parents are also getting in on the act when planning family getaways.

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