Social media-inspired tourism is set to hit record heights, with Forbes listing “instagrammability” as a key travel trend for 2019. And whilst it might not be a surprise that some 40 per cent of millennials choose their destinations based on capturing that all-important snapshot (earthsattractions.com), it seems parents are also getting in on the act when planning family getaways.
A recent study conducted by boutique aparthotel group, Roomzzz, which surveyed 2000 parents, showed that they are actively choosing short break and holiday destinations based on how good they will look on their social media feeds.
33% of all parents questioned admitted to choosing a destination based on it's wow factor for social media, with a whopping 71% of all Londoners agreeing that this was one of the most important factors when choosing a place to stay.
But don’t despair... although we might like to keep up with the Jones’ on our social media feeds, it seems our hearts are still in the right place, with having a ‘break from the norm’, ‘creating lasting memories’, ‘strengthening family bonds’ and ‘giving them a cultural experience’ being the top reasons for why we take our families on trips away.
Leading and much-loved psychologist, Donna Dawson, says: “The research shows that we want our choice of holiday destination to 
reflect well on us, by winning the approval of friends and acquaintances on social media, reinforcing that our choices were good ones. However, we do realise that the best holiday experiences actually come from sharing them with the people closest to us, creating memories and strengthening family bonds.”
Embracing the findings from this study, Roomzzz, offers guests a home away from home with apartments coming complete with a living room, kitchen and, at some locations, multiple bedrooms – perfect for families holidaying with extended family, looking for that "instragrammable" snap!
Naveen Ahmed, Managing Director at Roomzzz, says: “Our design-led, functional aparthotels provide beautiful spaces in city-centre locations, from Newcastle to London, to make sure our guests of all ages can capture that perfect shot and enjoy their holiday or short-break in our well-appointed apartment style bedrooms! Our motto at Roomzzz, #roomtobeyourself, is certainly something to try and capture and share on your social feed.”
Find out more about Roomzzz here